Why Purpose-Led Brands Will Win the Future of Consumer Attention
By Henry Mauriss We live in a time when attention is everything—and harder than ever to earn. Consumers are bombarded with messages everywhere they go. On their phones. In public spaces. During commutes. While waiting at the airport or scrolling at the doctor’s office. As someone who runs a media company—ClearTV—I spend a lot of […]
The Intersection of Media and Mission: Lessons from Leading in Two Worlds
By Henry Mauriss For most of my professional life, I’ve had one foot in the media world and the other in the mission-driven space. On one hand, I run ClearTV—a network that brings high-quality, engaging content to people in places where traditional media often doesn’t reach: airports, hospitals, transportation hubs. On the other, I lead […]